University change has brought with it a new Pulse
Uniformed Services University (USU) has stood as the single federal intersection of healthcare and national security for 45 years and only those who have graduated from it, worked here, or worked side by side with USU
alumni know it well. In its history the university holds 682 foreign and
domestic patents, has produced the highest number of medical officers serving
the President of the U.S. of any school in the country, graduated two astronauts,
developed vaccines for deadly biothreats and nationwide guidelines for tactical
combat casualty care, and recruited top global talent to research some of the world’s
greatest health risks. That doesn’t happen overnight.
What does happen overnight is the launch of a new brand
and strategy that introduces USU to the citizens it serves.
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| The new USU logo |
USU’s new brand focuses on telling the story of a scientific community that has been greatly impacting the world right under everyone’s noses. This new look reflects the service, dedication, and vision that lives in every graduate of the university, observation made in a lab, and new resource developed to bring the power of education and medicine to new hands.
The university’s publication, The Pulse, is an important
part of this strategy. It serves as the vital link connecting USU to the
outside world, allowing educators, clinicians, and scientists to be a part of
telling the story of their accomplishments, research and developments to the
public. These stories aim to explain innovation as it happens, from the classrooms,
clinics, and labs themselves, as they take on national security concerns in the
interest of improved military and global healthcare.
There are more changes to come as the university focuses
on bringing updated information and inside access to everything going on within
its walls.
In the meantime, on behalf of External Affairs and The
Pulse Staff, we look forward to keeping you informed.
